Global Business Concepts

Posts Tagged ‘Market segmentation’

To conduct effective marketing, you must know very well who the prospects and customers. Therefore, to segment the market is very important to recognize you. No exception in the online business, it also needs to be done so that you do product marketing could wear right on target.

This market segmentation is usually performed at the beginning, or when market research. But I will explain here, namely the segmentation of prospects and customers.

How does that mean?

Well … When you have been doing marketing and list building, then permanganate customers and prospects. Some will immediately purchase and partly put off purchases. Well, from here in fact you are able to segment them. The simplest way is to group them into two groups: prospects and consumers.

Prospects are those prospective customers. While consumers are those who already make a purchase.

Point in what Mr. Ricardo?

From here, you can specify what percentage of conversions that you produce. How well you are able to transform the prospects into customers. You can also find out why the prospect is still delaying purchases. So you can do other marketing techniques to speed up the purchasing process those who have not turned into consumers.

Clearly, right?

How to perform segmentation can be done not only further divide it into only two groups (prospects or customers), but can be further subdivided, for example by:

area
preferences, hobbies, interests
age and sex
consumers of certain products

Yes, that you better know who your prospects and customers. So you can do the best marketing approach for each group, so the expected response was also good.

For example, you have a list building prospects of Jakarta, and you intend to give a special voucher to purchase your product. By having these segments, you just send an email marketing only to those who are in the list, and not for others. Got it?

If you are still confused the meaning of segmentation, the word theory, segmentation is the process of classifying people into a group based on the same criteria.

Way to segment how sir?

Of course you must have a database of customers and prospects. Then you’ve grouped based on criteria you specify. If you run an offline business and has not had a computerized system to do it, what may make it must be done manually. If that was common in online business is to perform segmentation on an auto responder.

One of the marketing strategies that take into account is the market segmentation strategy. This strategy is important because in order to identify what consumers desire most effective that can be served. A company must be able to identify the wishes of each customer given the current competition between products. The company segments its market to produce products more efficiently and effectively. Through the understanding of specific market segments as well, information about lifestyle can increase the effectiveness of advertising and promotion, which also means avoiding waste of funds and other resources. This understanding, for example, will help to present the right impression, to the right audience and through the right medium.

Segmentation can provide valuable data for companies in strategic decision making and resource allocation brand. Based on the segmentation is also the company can make decisions related to multiple brand strategy. With a very good knowledge about market segments can be obtained the right decisions for each brand can actually serve a segment that is selected as the target market of each brand as part of corporate strategy

Mass marketing and micro are two totally different things, micro-oriented only in one segment only, while mass-market oriented in many market segments. Both have advantages and disadvantages.

In my opinion the benefits of micro-marketing is in terms spealisasi, of course every company has its advantages and disadvantages, so it absolutely must be done pemamfaatan spealisasi in excess of the company for obtaining the output of good and acceptable to consumers. Spealisasi also very important because it affects market confidence in a product, because of experience specializing in the handling of a particular product will have an impact on the output good. Of course the market will also select a good product and in accordance with the requirements

But if a company’s marketing menetapakan micro then the company should know the weaknesses of micro marketing, selecting one segment of the market is very dangerous because the risk or the risk is very large, it is in sebabakan difficult in determining which market segments and good prospects masrakat diverse needs.

market segmentation is already fairly represent the explanations and case examples of segmentation problems pasar.segmentasi identical market with the trademark battle between manufacturers that produce similar products with branding pesaingnya.Dunia no different than a battlefield. From day to day consumers bombarded by the emergence of various brands of their respective trademark battle kategori.Pada essentially based on parameters such as reliability, quality, image, and market share. To embrace own optimal market share tactics and strategies needed tersendiri. strategic market is an example to solve the problem.
Market segments will determine the pattern of brand portfolio by considering the strategic role of each brand that are complementary in synergy. Companies must be careful in defining the role of each brand so there is no cannibalization, and a battle between their own brands. If this happens a lot of company resources spent in vain. Dana and company efforts are only used to move the customer base of gengaman right hand moves to his left hand. Diverse brand portfolio does not mean anything if in the long run each brand does not have its own territory. One goal is for multiple brand strategy of each brand has its own plots, and each parcel of land is not expected to coincide with each other. Except if there are strategic or tactical reasons in order to protect the main brand or brands demolish competitors.

The advantages of mass marketing is the power which can reach many market segments that will certainly have an impact on the income that will be in the can. In addition, if one is listless market segment will certainly be replaced by other market segments being targeted.

But the mass marketing of capital requires a fairly high because the type of goods or services produced aka tertentusaja increased so only companies that can enter into mass marketing.

In the applicability, at present many companies switching to mass marketing that happens in Indonesia. Perhaps the shift to a marketing company because many local businesses using micro marketing bankrupt salh one example is the tobacco business koloan (Bako), for cigarette ingredient. Thisis due to kilogram tobacco market have been in decline due to age and displaced by the cigarette filter .