Global Business Concepts

Posts Tagged ‘Marketing and Advertising’

To conduct effective marketing, you must know very well who the prospects and customers. Therefore, to segment the market is very important to recognize you. No exception in the online business, it also needs to be done so that you do product marketing could wear right on target.

This market segmentation is usually performed at the beginning, or when market research. But I will explain here, namely the segmentation of prospects and customers.

How does that mean?

Well … When you have been doing marketing and list building, then permanganate customers and prospects. Some will immediately purchase and partly put off purchases. Well, from here in fact you are able to segment them. The simplest way is to group them into two groups: prospects and consumers.

Prospects are those prospective customers. While consumers are those who already make a purchase.

Point in what Mr. Ricardo?

From here, you can specify what percentage of conversions that you produce. How well you are able to transform the prospects into customers. You can also find out why the prospect is still delaying purchases. So you can do other marketing techniques to speed up the purchasing process those who have not turned into consumers.

Clearly, right?

How to perform segmentation can be done not only further divide it into only two groups (prospects or customers), but can be further subdivided, for example by:

area
preferences, hobbies, interests
age and sex
consumers of certain products

Yes, that you better know who your prospects and customers. So you can do the best marketing approach for each group, so the expected response was also good.

For example, you have a list building prospects of Jakarta, and you intend to give a special voucher to purchase your product. By having these segments, you just send an email marketing only to those who are in the list, and not for others. Got it?

If you are still confused the meaning of segmentation, the word theory, segmentation is the process of classifying people into a group based on the same criteria.

Way to segment how sir?

Of course you must have a database of customers and prospects. Then you’ve grouped based on criteria you specify. If you run an offline business and has not had a computerized system to do it, what may make it must be done manually. If that was common in online business is to perform segmentation on an auto responder.

Soon we will arrive at the end of the year and into the new year 2012. As I’ve mentioned before in the 10 business tips, 2012, you can make the year 2012 as the moment to blow up your business. Your business has developed perhaps you imagine yourself never before. Turnover increased dramatically with exceptional profit.

But of course it requires your readiness. One of preparedness that you need is on marketing strategies and marketing techniques. Your readiness on both of this is vital because of the precise promotion, increased turnover by a landslide would you feel.

Well, this time I will share tips on promotion at the holidays. While not yet reached the end of the year so you have time to prepare “ammunition” to your marketing.

Why You Need A Vacation At Promotion

• Everywhere named holidays, almost all businesses will experience an increase in turnover. Because this is not the time for people looking for money, but spend it. Maybe they will buy gifts for their friends, or maybe they want to pamper yourself with a shop they like. This is definitely not miss the moment. Consumers are in a condition ready to buy.

How to Vacation Promotions Now

• Give a special promo. Might form a special discount, or the other. Convey a compelling way.

• If it is necessary you may need to extend the hours of service or even increase the number of officers who serve the consumer.

Adjust the nuances. When will come the Christmas holidays, for those who have a web site can be customized with a design theme that takes place.
Maybe you think also need to hold a special event for this holiday welcome. The contents of the event with an exciting event. Not necessarily a big event, the event was simple but effective enough to produce a great impact.

Is the holiday promotion tips above can also be applied on the internet?

Yes, sure can. Just so you know the phenomenon of shopping on the internet is increasing rapidly has become common practice out there until delivery terms such as Cyber ​​Monday or Black Friday. Maybe in Indonesia, soon it will take place because the trend is towards that direction. The important thing you should be ready ACTION promotion techniques.

This certainly will lead to reduction in corporate profits.
The second type of marketing is composed of micro marketing
1. Marketing segments
The advantage of this marketing is the manufacturer can make the right decision to make a product that is suitable and needed by consumers. Thus, all products produced in accordance with the segment, will be well targeted to consumers who need.
2. Niche marketing (niche market)
With this niche marketing, manufacturers can attract consumers who will be able to use their products in a relatively long time. Although initially the number of consumers who consume these products slightly, but the company will continue to produce because consumers will use sustainable products and companies are not worried about losing customers.
3. Marketing local area
Marketing is done by companies that have potential in the product or service to be marketed to consumers. Typically, the products manufactured from its own territory and even then the original and consumers interested in using the original product because they have different satisfaction when enjoying it.

One of the marketing strategies that take into account is the market segmentation strategy. This strategy is important because in order to identify what consumers desire most effective that can be served. A company must be able to identify the wishes of each customer given the current competition between products. The company segments its market to produce products more efficiently and effectively. Through the understanding of specific market segments as well, information about lifestyle can increase the effectiveness of advertising and promotion, which also means avoiding waste of funds and other resources. This understanding, for example, will help to present the right impression, to the right audience and through the right medium.

Segmentation can provide valuable data for companies in strategic decision making and resource allocation brand. Based on the segmentation is also the company can make decisions related to multiple brand strategy. With a very good knowledge about market segments can be obtained the right decisions for each brand can actually serve a segment that is selected as the target market of each brand as part of corporate strategy

market segmentation is already fairly represent the explanations and case examples of segmentation problems pasar.segmentasi identical market with the trademark battle between manufacturers that produce similar products with branding pesaingnya.Dunia no different than a battlefield. From day to day consumers bombarded by the emergence of various brands of their respective trademark battle kategori.Pada essentially based on parameters such as reliability, quality, image, and market share. To embrace own optimal market share tactics and strategies needed tersendiri. strategic market is an example to solve the problem.
Market segments will determine the pattern of brand portfolio by considering the strategic role of each brand that are complementary in synergy. Companies must be careful in defining the role of each brand so there is no cannibalization, and a battle between their own brands. If this happens a lot of company resources spent in vain. Dana and company efforts are only used to move the customer base of gengaman right hand moves to his left hand. Diverse brand portfolio does not mean anything if in the long run each brand does not have its own territory. One goal is for multiple brand strategy of each brand has its own plots, and each parcel of land is not expected to coincide with each other. Except if there are strategic or tactical reasons in order to protect the main brand or brands demolish competitors.

mass marketing focus to produce one type of goods or services to consumers, a positive impact on producers and consumers. For producers, who conducted the mass marketing will attract more consumer interest. This is because, mass marketing is not limited to specific consumer groups. Thus, the increasing number of consumers who are interested in a product services, then the manufacturer will also get higher profits. In addition, if the products have good quality and producers set prices in accordance with the market, then indirectly it would make consumers subscribe to such product and the trust and loyalty of consumers will increase. As for consumers, consumers will not worry if the product is consumed will be exhausted, because the manufacturer produces the goods on a large scale. In addition, there is no price discrimination for certain consumer groups. However, the weakness of this mass marketing in my opinion is difficult for producers to attract more consumers that if a manufacturer is to build an innovation of its products but did not even demand by its consumers.